motivational pieces specifically designed for workspace, gym, competition cycling, internal value conditioning and reflexive behavior modification events. the great golden goal. the sale. the highest expression and most pure distillation of kinetic energy and evolved physical relationships. the logical end-point of all human endeavor. commerce. exchange. intercourse. innovation. participation. reward. upc 821272212027. release date: 13.june.2014
our every interaction as a species is a sale. someone ‘brings something to the table’, and someone else leaves with it. we are forever selling ourselves as attractive mates, functional members of society, valuable employees or stellar executives. to paraphrase one of the great salesmen (aleister crowley): ‘every man and woman is a salesperson’. as a ranking member of the executive committee of the pan-national ayn rand institute (an incorporated 501 [c] non-profit), i was already aware of the sophisticated and sometimes cutting-edge work produced by internationally renowned composer/sound artist d. thrussell. thrussell’s storied career of innovations in post-psychological audio sculpture and the expression of latent kinetic philosophies in sound, made our choice when considering artisans to communicate and manifest PNARI principles an easy one.
never ideologically content nor creatively static, thrussell exists as a stubbornly (and notoriously) difficult individual to summarize. a profoundly radical conservative with unpredictable and extremist viewpoints, the artiste exudes rugged self-motivation yet delicate market sympathies - the perfect voice to preach our cosmic capitalist evangel. and so we came a knocking, offering research funding and institutional backing for a project to construct musics that not only celebrated our joy in the pure radiant beauty of unrestricted commerce but also acted to motivate our peers, colleagues and ideological kinsmen to sell better, further, longer.
as a physical product of sound, you’ll no doubt acknowledge that these pieces provide inspiration and enjoyment, but they truly exist to transmit a deeper purpose. ideas. the battle of ideas is raging. and we at PNARI are engaged on many fronts - education, research, public outreach, business outreach and art among them. the future begins in ideas - today. we take the arts very seriously indeed, because the seeds of today’s art germinate tomorrow. and now, thanks in no small part to the many generous contributions of our patrons, we are active in an exciting new sphere: sonic philosophy - communications on a perceptible and non-perceptible audio-environmental level. but enough from me. put the record on, drink in its splendid moral grandeur and rest easy in the knowledge that this powerful weapon is moving civilization toward the freedom in which greatness can thrive and prosper. (xavier brookes, the pan-national ayn rand institute, may 2014)
from the musical viewpoint, 'the great golden goal' delivers a highly functional palette of technoid electro tunes with slight hints to classic electronic body music. driving analogue drum patterns build the foundation for pulsing bass riffs and warm, moody synth pads, offering fast forward tracks designed to make you move. there is not much space left for contemplation, take a deep breath and be prepared for the two concluding remixes by munter s. thomson and monster zoku onsomb! making their very own interpretation of black lung's motivational intention.