:DIE KRUPPS have opened the gates once again to their factory, after some years of running tests and high maintenance. The machinery has been oiled and greased – first works have already been delivered to an expectant fan base: Both 'Risikofaktor' (Risk Factor) and 'Industrie-Maedchen' (Industrial Girl) reached the pole position in the German Alternative Chart (DAC), where they stayed for several weeks.
Now it's back to top form, with the first new prototype leaving the assembly line: The Machinists of Joy. The album title hints at its content, referring to the KRUPPS´ Top 10 Billboard-Hit from 1989: "MACHINERIES OF JOY". As the title implicates, the electro machinery rules the new DIE KRUPPS- sound. However, the rigorous riffs of guitarist Marcel Zürcher's are effectively well placed in the songs.
DIE KRUPPS continue to deliver Metal MACHINE Music – an attitude which is underlined by the clever ARTWORK-QUOTE. It is not a LOU REED clone, but frontman Jürgen Engler, who is depicted on the album sleeve! It is an homage to the Velvet Underground-singer's seminal work, with Metal Machine Music having been a major influence on the early DIE KRUPPS. But relax! The listener will not be exposed to proto-industrial noise, but can enjoy the pure essence of KRUPPS: Machine Music, hard, danceable, sometimes epic, spiked by well-aimed guitar attacks and the relentless hammering of the steelophone! The music is paired with often sarcastic lyrics, well ahead of what nowadays seems to be the standard norm of political correctness.
In their songs DIE KRUPPS take a critical stance on the war and industrial machinery ("Nazis auf Speed/Nazis on Speed" , "Schmutzfabrik/Factory of Dirt") , increasing de-humanization ("Robo Sapien") or the conditions in their respective fatherlands ("Im falschen Land/In the Wrong Country") – however, they also celebrate the joy of work ("Machinist of Joy", "Part of the Machine") and the joy of intimacy ("Eiskalter Engel/Icy cold Angel" , "Industrie-Mädchen"). They also provide some sarcastic comments on the tragic dynasty of the Krupp/Essenbeck family (you might want to watch Lucino Visconti's 'THE DAMNED' again for reference).
Although DIE KRUPPS can be easily located in the so-called „dark“ scene, they have a wide-spread base of appreciators due to the band´s long history and various musical stages. The new record presents the full spectrum in all its facets.
These 13 songs are not just for the Industrial-Dancefloors, they should also be heard at rallies and protest marches, on the barricades and in the workers canteens! While KRAFTWERK sing about Neon Light and Showroom Dummies, DIE KRUPPS topics are Factories of Dirt (Schmutzfabrik) and Angels of Steel (Engel aus Stahl)... in their native country they have been called the blue collar Krafttwerk. This could be explained by geography – as both bands originated from the city of Düsseldorf.
DIE KRUPPS continue to sing in German and selectively in English, given the fact that DIE KRUPPS are among the few successful Industrial-Exports of German origin. The base of the machinists has also become very international. The album was conceived on the production axis Austin - Hamburg – Düsseldorf - Spain.